LinkedIn has become by far the most powerful online weapon in the job-seeker’s arsenal, and is especially useful for international job hunting where personal networks aren’t as strong. Being successful with LinkedIn allows you to expand your base of contacts, which in turn increases your prospects of gainful employment in Canada.
Why is LinkedIn useful?
LinkedIn allows you to organize your professional connections, build an online presence and leverage common connections with other members of your network. The purpose it to build connections that can assist you in meeting your professional objectives. Whether you are searching for a job, keeping up to date on your field or looking to advance your career, you will find LinkedIn can help you achieve your goal.
Build rapport — Posting topical articles or comments on your profile or selected groups can help you engage with your existing network and build new contacts.
Warm introduction — LinkedIn allows you to establish degrees of separation when browsing for target individuals. Instead of a cold invitation to a stranger who does not know you, you may avail of the opportunity to ask a common connection to introduce you. This is a very powerful networking tool.
Cold introduction — If you wish to be particularly proactive about exploring new opportunities, don’t be afraid to ‘reverse headhunt’. This essentially means identifying suitable companies or individuals to contact directly through the LinkedIn messaging feature. Providing a customized message explaining why you wish to connect is vital as it shows that you have taken the time to study their profile.
How to grow your network
LinkedIn allows you to search for contacts by name or import your email contacts to find other potentially useful contacts who are using LinkedIn.
Join LinkedIn groups according to your industry, professional organization and regions to meet other professionals with common interests and keep you up to date on developments in your industry.
Add a LinkedIn badge to your email signature.