Unlocking Canada’s Hidden Job Market: Here Are Our Keys To Success

So, with that in mind, let’s look at some of the top tips for accessing the hidden jobs market in Canada, as well as advice on what you can do to maximize your chances of landing that dream job that you may not even know existed.

Key Takeaways

• Many roles in Canada are filled through networking and direct outreach.
• You can take a proactive approach by contacting employers directly to create opportunities that aren’t yet advertised.
• Networking effectively means building genuine relationships—both formal and informal. Helpfully, these can lead to career opportunities.
• Informational interviews are a powerful way to gain insights into your target industry, make connections, and uncover hidden job opportunities.
• Follow-up is crucial in every stage of your job search—whether it’s after a networking event or an informational interview, staying in touch keeps you top of mind.

What Is The Hidden Jobs Market?

The hidden job market refers to jobs that aren’t advertised on job boards or company websites. Instead, they are filled through personal connections, referrals, or internal hires. Employers often prefer this method to save time and find candidates they trust.

For job seekers, accessing the hidden job market typically involves building relationships, attending industry events, and staying active within their professional circles. Tapping into this market can increase the chances of landing a job that may never have been publicly available.

In other words, to access these unadvertised jobs, you’ll need to put yourself in the right place at the right time—and we’ve got five key strategies to help you do just that.

How To Access The Canadian Hidden Jobs Market

Contacting recruiters and using online jobs boards are two legitimate and recommended methods of looking for a job in Canada — indeed, we have our own recruitment agency and jobs board on Moving2Canada — but these methods sit within that ‘visible’ 15 percent.

When it comes to accessing the hidden jobs market in Canada — the other 85 percent — you will need as much perspiration as inspiration.These five strategies can help:

Be Proactive: Contact Employers Directly

Don’t wait for job postings—reach out to companies that interest you. Research potential employers in your industry and send a personalized message outlining how your skills can benefit their organization. By showing initiative, you set yourself apart from the competition. Many hidden jobs are created when employers see how a specific candidate can add value. Following up after your initial contact is key, as it shows persistence and enthusiasm.

Pro tip: Research your target company, align your skills with their needs, and craft a message that clearly demonstrates how you can help them meet their goals.

“I first spotted Moving2Canada mentioned years ago in an Irish newspaper. I contacted the founder and told him I could do some work on spec. He was happy to get whatever fresh content he could get. A few months later, a bit of money started coming my way, and then years later — after I’d gone to work for another company for a while — I was asked to come back full-time. None of these jobs were ever advertised. It’s about identifying a business need, contacting the right person and showing the value of your skill set, and thereby increasing your own value over time.” – Hugo O’Doherty, Director of Partnerships

Network Smartly: Build Authentic Relationships

Networking isn’t just about attending events; it’s about making meaningful connections. Focus on building genuine relationships by engaging in conversations, asking thoughtful questions, and sharing your knowledge. Whether at industry conferences or casual meetups, always have your business cards ready, and follow up with your contacts after the event. Networking well, both formally and informally, helps you tap into opportunities others might not even know about.

Pro tip: Join local professional groups or attend industry-specific events to build your circle. The more you engage, the more visible you’ll become in your field.

• Learn more about networking in Canada.

Leverage Informational Interviews

Informational interviews are a fantastic way to learn about your industry and make connections without the pressure of a job interview. Reach out to professionals in your field and request a short meeting to discuss their career path, industry trends, and the skills they value. Informational interviews often lead to job referrals and open doors to roles that are never publicly advertised.

Pro tip: Use LinkedIn to identify potential contacts, prepare well-researched questions, and always follow up with a thank-you note after your meeting.

Leverage Online Networks

LinkedIn is one of the most powerful tools for job seekers, especially for tapping into the hidden job market. Keep your profile updated and actively engage with your network by posting content, commenting on industry news, and joining relevant groups. LinkedIn also allows you to connect with hiring managers and professionals in your industry, giving you access to opportunities that may not be advertised publicly.

Pro tip: Optimize your LinkedIn headline and summary to reflect your career goals, and use the platform to showcase your expertise and industry knowledge.

Tap Into Your Network’s Network

Many hidden jobs are filled through referrals, so don’t hesitate to ask your contacts for introductions to people in their network. Whether it’s a colleague, friend, or former employer, people are often willing to refer someone they trust. So by asking for referrals, you expand your reach and increase your chances of finding unadvertised roles.

Helpfully, referrals also carry weight with employers, as they often trust recommendations from within their network over external applications.

Pro tip: When asking for a referral, be clear about the type of job you’re looking for and how your skills align with the employer’s needs. A personal introduction can make all the difference.

Ready to Get Started?

Creating a strong professional network and staying proactive in your job search are key to unlocking the hidden job market. Don’t wait for opportunities to find you—go out and find them yourself.

Sign up for a free Moving2Canada account to access exclusive tips, job boards, and resources to help you succeed in Canada.

Make sure to check out our Employment section for further info on tips and advice for landing a job that isn’t posted on a job site.