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Immigration
By Rebecca Major
Posted on October 2, 2025
But what happens when Canada’s immigration system, particularly Express Entry, is still largely built around proxies like occupation codes, credentials, and standardized testing? Can immigration evolve alongside labor market hiring trends, or will there be a widening gap between how employers hire and how newcomers are selected?
Hiring is undergoing a quiet revolution. More and more employers are moving away from degrees and job titles as the gold standard, and toward a skills-first mindset. In fact, more than 81% of Canadian employers reported using skills-based hiring methods in 2024, up from 73% in 2023 and just 56% in 2022. That’s a remarkable shift in only two years, showing just how quickly the hiring landscape is changing.
With hiring changing so rapidly, has the way we select skilled workers for immigration kept pace? The short answer, no.
Modern hiring reality: Canadian employers across many industries now put greater weight on what candidates can actually do — demonstrated through portfolios, live assessments, or project outcomes — rather than what’s listed on a diploma or resume.
Immigration’s traditional approach: Canada’s immigration programs, particularly Express Entry, continue to prioritize degrees, work experience tied to specific occupations (via NOC/TEER codes), and language test scores. These factors serve as proxies for employability.
That’s not to say programs like the Express Entry system have not tried to match hiring trends. The introduction of category-based draws in 2023 was a step toward greater responsiveness to labor market needs. However, even these draws remain rooted in occupational classifications rather than verified skill sets. As long as immigration selection emphasizes traditional merits while employers are hiring for demonstrable capabilities, immigration will always be one step behind economic needs.
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Today’s system uses job duties and occupational categories. A future-ready system could complement this with recognizing skills — like data analysis, UX design, or cloud computing. International frameworks from the OECD and/ or World Economic Forum could guide this shift.
Just as language tests validate communication ability, third-party platforms could validate technical, creative, and even cognitive skills. Express Entry could award points for:
Open-source code on GitHub, design portfolios on Behance or Dribbble, academic preprints, or community-driven projects all provide public, verifiable proof of skills. These contributions don’t just highlight technical expertise; they also showcase collaboration, creativity, and innovation – qualities employers increasingly seek and hire against.
This is where immigration faces a challenge. Express Entry is designed to be objective: measurable points for education, occupation, and language. In contrast, Skills-based thrives on “soft subjectiveness” – judging portfolios, creativity, and problem-solving potential.
To bridge the gap, Express Entry could introduce controlled subjectivity: standardized ways to evaluate and reward demonstrated skills, much like IELTS or CELPIP already standardize language testing. Done well, this would bring Canada’s immigration selection closer to how real-world employers evaluate talent, without sacrificing fairness or transparency.
Adapting Express Entry to reflect the skills-based hiring revolution will be no easy feat. Balancing fairness, scalability, and transparency with more nuanced, subjective measures of talent is complex. But IRCC invests millions each year into refining its systems and programs – and those investments should be directed toward future-proofing Canada’s immigration model.
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The way Canadian immigration works isn’t going to change overnight – unless IRCC already has major reforms on the horizon, we likely won’t see significant shifts in this area for a few years. But that doesn’t mean this is commentary for commentary’s sake. There are still practical takeaways for newcomers right now:
While systems like Express Entry still emphasizes traditional factors like degrees, job titles, and years of experience, Canadian employers are clearly moving in a different direction. Aligning your job search with this reality will put you in a stronger position once you land, regardless of how slowly immigration policy catches up.
Canada Abroad is a transparent Canadian immigration consultancy with advice you can trust. Led by Deanne Acres-Lans (RCIC #508363), the team delivers professional, regulated, and efficient service.
Led by Anthony Doherty (RCIC #510956) and Cassandra Fultz (#514356), the Doherty Fultz team uses their 40+ years of experience to empower you towards settling in Canada.
Led by Jenny Perez (RCIC #423103), Perez McKenzie Immigration is a Canadian immigration consultancy based in British Columbia, with offices in Vancouver and Whistler.
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